The news of a brand new sponsorship deal this morning has been confirmed "Standard Chartered Management" have signed a four year deal with the club starting from the 2010/2011 season, not only is it the clubs biggest ever sponsorship deal but it also replaces a string of sponsorship "C's" what with Crown Paints, Candy and now Carlsberg soon to be a distant memory.
Carlsberg have been a loyal and proud sponsor and i've always thought the branding fitted well with the shirt but with recent news that advertising alcohol is soon to be banned, as done with cigarettes i'm glad we have sealed a new lucrative deal before the season closes.
Standard Chartered Bank itself is a huge and expanding company hopefully this will only benefit our club not only through it's sponsorship but through improving the fan base; worldwide.
I shall look forward to seeing the new sponsor along with the new shirt next season, and hopefully this will be the start of a long term partnership.
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